A Cybersecurity Assessment Followed By Defensive Initiativesīusinesses must assess vulnerabilities to potential cybersecurity risks to ensure an optimal customer experience. For example, branding customer communication across all channels is just one of the many components needed to create positive CX. However, a proven route a business can take is to be prepared to introduce multiple contact strategies, figure out a success metric and continue testing. There is no one-size-fits-all way to build an effective tech stack that generates the best customer experience possible. A multicloud approach lays the foundation for future-proofing CX investments today. But with consumer expectations constantly evolving, businesses need an infrastructure that is flexible, allowing them to pivot through changing market and technological dynamics. The best customer experiences today are delivered through the cloud, making this a key factor when building tech stacks. Without good, traceable data, refining the customer experience is an uphill battle. Many times I have seen a tech stack that made capturing user data easy in isolation but very cumbersome when trying to trace the user journey. The answer is data-or more specifically, traceability of data. Once the groundwork is done, the CX tech stack needs to be evaluated for customer journey analytics and measuring customer experience improvements. Important key performance indicators should be identified. While building a CX tech stack, the focus should be on creating a historical customer transaction database. Any fast-evolving product should undergo a total design reevaluation regularly to ensure that nothing feels like an add-on or afterthought. Additional features must be integrated into the core user experience in a way that feels cohesive. Raj Yavatkar, Juniper Networksįront-end design must change as the tech stack grows, especially for fast-growing companies. For example, invest in natural language processing-based user interfaces to change how users interact with the full stack. It’s about rethinking the user experience and moving away from a traditional graphical user interface, widgets and commands. Whether it’s a network admin or the end user, building for experience first depends highly on who’s using the system. Organizations have to design a tech stack for the people who will actually use it.
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